G Suite: All Together Now

Extending our enterprise-focused brand campaign to SMB clients

Background

In 2016, we partnered with Anomaly to rebrand “Google Apps for Work” to “G Suite” and launched a brand campaign (“All Together Now”) targeted at enterprise companies. In tandem, I adapted our new creative style to our digital campaigns targeting small businesses.

OBJECTIVE

Extend our new brand narrative for G Suite to a small business (SMB) audience with refreshed messaging.

CHALLENGE

Given the rebrand, awareness was low, so we needed to clarify what’s included in G Suite and why it’s worth investing in a business account.

Opportunity

How can we convince SMBs it’s important to invest in the right business tools from the start to grow and scale?

Campaign

We worked with a series of illustrators to bring our product to life. When then collaborated with Huge to translate these illustrations into banners, videos, and social ads that were then localized for global markets.

Illustrators: Mark Long, Matt Blease, Studio Muti, Vincent Mahe, and Greg Clarke