The Five Principles of Strategy

Rule #1: Don’t be boring.

Rule #2: Make trampolines, not hoops.

Rule #3: Smash the corporate filter.

Rule #4: Find the truth, don’t invent it.

Rule #5: Follow those willing to go into the darkness.


The main value that I try to bring as a Strategist is providing a unique POV, which usually means finding sources of information that no one else is looking at.