The Five Principles of Strategy
Rule #1: Don’t be boring.
Rule #2: Make trampolines, not hoops.
Rule #3: Smash the corporate filter.
Rule #4: Find the truth, don’t invent it.
Rule #5: Follow those willing to go into the darkness.
The main value that I try to bring as a Strategist is providing a unique POV, which usually means finding sources of information that no one else is looking at.