Make it PRofessional. Make it BEautiful.

CONVERTING aN existing PARTNERSHIP INto a BIGGER BRAND Opportunity


Background

Google and Squarespace had been working together for over a year, but we had never promoted this partnership with any significant marketing budget. Our team saw an opportunity to expand on our initial product integration and find a way to bring our brands together. This campaign was the first of its kind within Google Cloud’s marketing organization.


OBJECTIVE

Increase awareness of the existing G Suite and Squarespace product integration among entrepreneurs and small businesses (SMBs).

CHALLENGE

Squarespace was seen as a platform for blogs/portfolios rather than businesses and Google had trouble reaching entrepreneurs when they first build their online presence.

OPPORTUNITY

How can we create a world where everyone can follow their passions and has access to the tools to bring them to life?

MY PRocess

Below shows a synopsis of my research inputs and findings that informed our strategy.


INSIGHT

In the old days entrepreneurs used to buy business cards or storefronts, but now they buy a domain.

STRATEGY

Signing up for Squarespace and G Suite is the new symbol of legitimacy.

REASON TO BELIEVE

Both companies democratize access to simple, elegant solutions to entrepreneurs’ immediate problems and create a launchpad for their growth and success.


Campaign Overview

Together with Squarespace, we identified 3 customers for the campaign. The campaign included video, social, search/display, online radio, microsites and more. Below is a snapshot.


 

KOMBUCHA DOG

A photographer and kombucha brewer BASED IN LOS ANGELES who uses the labels on his bottles to advertise rescue dogs.

Website / Instagram

 
 
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LOCOL

Founders Roy Choi and DAvid Patterson Opened restaurants in low-income neighborhoods to offer affordable food/jobs to those who need it most.

Website / Instagram

 
 
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GIRLBOSS    

Highlights the success of women and provides grants to HELPING young female entrepreneurs OWN THEIR FUTURES.

WEBSITE / INSTAGRAM

 
 
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