Make it PRofessional. Make it BEautiful.
CONVERTING aN existing PARTNERSHIP INto a BIGGER BRAND Opportunity
Google and Squarespace had been working together for over a year, but we had never promoted this partnership with any significant marketing budget. Our team saw an opportunity to expand on our initial product integration and find a way to bring our brands together. This campaign was the first of its kind within Google Cloud’s marketing organization.
Increase awareness of the existing G Suite and Squarespace product integration among entrepreneurs and small businesses (SMBs).
Squarespace was seen as a platform for blogs/portfolios rather than businesses and Google had trouble reaching entrepreneurs when they first build their online presence.
How can we create a world where everyone can follow their passions and has access to the tools to bring them to life?
Below shows a synopsis of my research inputs and findings that informed our strategy.
In the old days entrepreneurs used to buy business cards or storefronts, but now they buy a domain.
Signing up for Squarespace and G Suite is the new symbol of legitimacy.
REASON TO BELIEVE
Both companies democratize access to simple, elegant solutions to entrepreneurs’ immediate problems and create a launchpad for their growth and success.
Together with Squarespace, we identified 3 customers for the campaign. The campaign included video, social, search/display, online radio, microsites and more. Below is a snapshot.